Jenna Bush Hager, alongside Hoda Kotb, co-hosts the fourth hour of the Today show, emphasizing the authenticity of her on-air style by stating, “This is all me.” Despite assumptions about television personalities having stylists, Jenna manages her wardrobe independently, firmly saying, “I would be firing myself.” Balancing early mornings with family commitments, she spontaneously approaches dressing and often seeks input from her twin sister, Barbara Bush, for special occasions.
Reflecting on her five-year tenure as Today co-anchor and of the #ReadWith Jenna book club, Jenna finds significance in her style and the influence of her parents, former President George W. Bush and First Lady Laura Bush, who instilled in her the importance of embracing authenticity. Her journey underscores the value of staying true to oneself, both on and off-camera, as she navigates the demands of her professional and personal life. Jenna’s commitment to her unique style is a testament to the power of self-expression and staying grounded amidst the spotlight.
How Does Jenna Bush Hager Plan Her Outfits?
Jenna Bush Hager reveals her last-minute approach to outfit planning, especially for the show, stating, “I hate this about myself, but [I plan my outfits] last-minute, because it’s my every day.” Despite laying out unworn clothes or items she intends to wear, Jenna admits she doesn’t put much thought into it. Sometimes, she finds herself still in jeans and a T-shirt moments before going on air.
She believes her style reflects this spontaneity, aiming for an effortless look. For special occasions like appearing on Ellen, Jenna puts more effort into her outfit, seeking advice from her sister and designer friends. However, she acknowledges that her best mornings are when she quickly puts together an outfit and feels like herself.
What are Her go-to Designer Brands?
Jenna Bush Hager favors Veronica Beard for her go-to designer, expressing, “Veronica Beard, I love.” She particularly adores their blazers and jeans, finding joy in wearing structured jeans and blazers on the show. Jenna appreciates the modern twist on suiting offered by Veronica Beard, emphasizing her fondness for non-traditional styles. She also values her friendship with one of the designers, highlighting the significance of personal connections in fashion.
Given the need to manage her wardrobe without overwhelming herself, Jenna mentions using Rent the Runway. While initially hesitant, she finds it practical for her television appearances, acknowledging the impossibility of owning enough clothes to wear something different daily. Despite this, Jenna notes that both she and her co-host, Hoda, often embrace outfit repeats on their show, illustrating a pragmatic approach to dressing while still embracing style diversity.
What Would She Save in Her Closet In Case of Emergency?
Jenna Bush Hager cherishes her wedding dress as the one item she would save in an emergency. Reflecting on its sentimental value, she shares, “My wedding dress just because it means so much.” Despite being unable to fit into it anymore, she holds dear the memories attached to it. Designed by Oscar de la Renta, Jenna’s dress has a special significance as he walks her down the aisle during a fitting, portraying his gentlemanly demeanor. Beyond its sentimental value, Jenna intends to preserve the dress for her children, considering it a cherished relic of her wedding day and her connection to the late designer.
The Outfit She’ll Never Forget
Jenna Bush Hager retains her first Today show outfit, despite acknowledging she won’t wear it again. She describes it as a Lela Rose gray sweater adorned with rhinestone embroidery on the neck, paired with a skirt. Her debut appearance was at the new Cowboys Stadium in Dallas, commemorated by a picture she keeps in her closet. Despite considering discarding it during cleaning sessions, Jenna admits the outfit brings her joy, evoking sentimental feelings, even though she acknowledges she will never wear it again.
How Did Her Style Changed Over the Years?
Jenna Bush Hager reflects on her college days at the University of Texas, noting the changes in Austin’s atmosphere and the evolution of her personal style. She recalls Austin in the late ’90s and early 2000s as a laid-back town where tank tops, jeans, and flip-flops were the norm. Her style mirrored this relaxed vibe, but she now appreciates more polish than in her youth. Jenna considers the longevity of her outfits, aiming for a timeless and classic look. While she admits to occasionally wearing trendy outfits that she later regrets, she prioritizes pieces she believes will stand the test of time.
Jenna Bush Hager reflects on her upbringing, crediting her parents, George W. Bush and Laura Bush, for allowing her to express herself authentically. She acknowledges the freedom they granted her to be herself, whether at school or formal events like the Inauguration, without pressure to conform. Unlike some First Children, Jenna notes she never had a stylist, appreciating her parents’ trust in her individuality. She believes their approach of granting grace to be oneself has contributed to her happiness and sense of self. Jenna emphasizes the importance of parental support in allowing children to embrace their identities without constraints.